4 questions related to advertising and promotion

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  1. Discuss the major developments that are impacting the television industry and TV’s role as a major advertising medium. How might these factors impact the way marketers use television as part of their IMC programs?
  2. Discuss the advantages and limitations of television as an advertising medium and how these factors affect its use by both major national advertisers as well as smaller local companies.
  3. How do you think the growth of internet streaming platforms (like Hulu, Amazon Watch Instant, and Netflix) is going to reshape television advertising?
  4. Discuss the advantages and disadvantages of advertising on the radio. Discuss how radio advertising can be used by national vs. local advertisers. How will the growth of “personalized radio” like Pandora impact radio advertising?

Answer the questions and submit your answers via the digital drop box by Sunday at 11:59 p.m. ET. Each question should be answered in two to three paragraphs.

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