Applied Topics In Digital Marketing

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Pick a company that you are interested in working with or have a personal interest

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in. (You may not pick a company that you already work with, have worked with, or

have done project on). Measure the effectiveness of the selling organization and

identify and prioritize opportunities to drive performance improvements. Optimize

(or redesign) the sales process for maximum customer value and sales and

marketing performance. Write a sales playbook for the organization. In order to

write the sales playbook, you will need to do the input work such as buyer personas,

buyer mapping, channel optimization, content strategy, sales structure, etc. This is a

great opportunity to choose a company that you want to work with and use the

output of this project to show the company management what you can do for them!

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