assignment

Presentation by: Imen, Diana D, Milad,
Shaher, Mohammed & Emmanuel.

GREENGO

● OUR TEAM
● OUR CONCEPT
● TARGET MARKET
● MISSION, VISION & VALUES SWOT
● PESTLE
● PORTER
● STRATEGY
● COMPETITORS
● BCG MATRIX (MAP)
● ORGANIZATIONAL STRUCTURE
● LEADERSHIP & MOTIVATION CONCEPTS

STRUCTURE OF THE PROJECT

OUR TEAM
Our team is a reflection of our cultural diversity and every member execute multiple tasks corresponding to
their competence´s field . We are 6 business partners founding GREENGO startup in Barcelona.

Imen Co Founder, Investor, Partnership department

Shaher Co Founder, Investor, Financial department

Mohammed Co Founder, R&D (research and development)

Diana Co Founder, Growth and Marketing

Milad Co Founder, Operations department

Emmanuel Co Founder, Sustainability department

OUR CONCEPT
You don’t feel like cooking, but still want to look after you body, wallet, and environment.

“You look for healthy food nearby? GREENGO is your APP”.

We believe that home delivery should be compatible with healthy eating, sustainability and social
commitment.

We provide pleasurable ordering experience, accessible to everyone in BCN(Madrid,Ibiza and Marbella
soon)

We reference best and latest opening healthy food places in Barcelona.

We offer a very customized research tool by categories and filters following healthy eating options and
trends: vegan, vegetarian, flexitarian, ovo vegetarian, fitness addicts, gluten free diet, celiacs, detox & plant
based diet…

Interactive map

Efficient filtres

Power of reviews

Keys concept

Covering all BCN to list
your favorite food places.

Exhaustive listing.

We adapt to all kind of
categories to cover all
healthy food needs.

Feedbacks are a pillar in
our rating system. We
want the best for our

customers and we built a
bridge between
businesses and

consumers.

GREENGO ethic code

Fair labor conditions

Plastic free

Key concepts

We only list restaurants
respecting the GREENGO
ethic code:
Plastic free contents
Zero emission delivery
solutions
Km0, local, organic, bio,
fair trade suppliers
preferences

Couriers will be paid fairly
and can access to a

preferred leasing for their
bikes.

Our orders will be
exclusively delivered in
recycled or plastic free
packaging.

Rating experience

Greengomunity

Sharing is caring
Rate every order food
quality & taste delivery
time customer service

Forum & chat board
vegan lifestyle
Recipes & cooking
Fitness lifestyle
Wisdom & spirituality
Health & healing
Raw food living
Animal rights & welfare
Discovering BCN &
running routes

Possibility to share with
friends and family your
favorite restaurants in social
media and generate organic
quality content.

“Health & weight conscious people”
Consumers concerned by healthy organic
plant based food, fitness and sports, weight
loss,new eating journey, animal welfare,
specific diets, persons with special nutritional
needs (allergies, intolerances, phobia…and
no time to cook at home or blocked in office,
working place or studying with short lunch
breaks living in metropolitan area of BCN.

We target
the veggies (13%) of spanish pop.

● Flexitarians (10,8%)
● Vegetarians (1,4)
● Vegans (0,8%)
● Women
● 25-34 years old adults /55-64

TARGET MARKET

What is healthy food ?
According to the World Health Organization and the Centers for
Disease Control and Prevention, a healthy diet is composed primarily
of foods like fruits, vegetables, legumes, whole grains, lean meats,
poultry and fish and one that minimizes sugar, salt and unhealthy fats
which are habitually found in industrially processed foods.

Motivations of the Target Market for Healthy
Food 1. Health concerns

2. Weight concerns
3. Appearance
4. Parents concerned for their children
5. Environmental concerns

The 5 types of plant based consumers
based on behavioural analysis

The healthy hardcores

The value hunters

The flavor cravers
Prime motivation:

Health like sport people.
They are apathetic

about veganism´s ethics
Students specially

Plant based food have
Longer Shelf life than

real meat

They like to explore new
flavor journey

The trendy trialist The eco warriors
These consumers are
dedicated followers of

fashion looking for new
different experiences.

Only group 3% really
motivated about animal
welfare, health benefits

and environment

M: Aiming to improve people’s lives, we share
our passion for healthy food in our city with
users and embrace together a new
understanding of health and sustainability,
where food brings pleasure.

– To be GREEN
– Sustainability
– Integrity and transparency
– Team work
– Passion and ambition
– Innovation
– Commitment to continuous improvement
– Locally engaged

MISSION, VISION AND VALUES
MISSION AND VISION VALUES

V: We envision a community where
everyone has access to good nutritious
quality food in Barcelona.
Continuous growth in a green eco-friendly
stakeholders´s environment.

Plant based food is a hot topic…

PESTLE
– Inflation and increase of good &

services prices. CPI 6,5% (12/21)

– Decline in the middle class

incomes.

– Energy crisis due to the war

Russia/Ukraine.

– Economic consequences of the

pandemic, slow recovery.

– EU & national incentives for

digital entrepreneurship

– Unemployment rate 13,65%

– Barcelona is key tourism &

students destination.

– 30% of the core meat market will

turn into plant based products.

– 430 m€ meat substitutes

– New habits of consume due
to the social and
environmental awareness.

– Body culture : healthy
appearance and fitness
obsession .

– 13 % of spanishs are veggie
– 51% women 1/10 is veggie
– Raise of e-commerce 20/22.
– Fitness lifestyle awareness in

BCN (runners, fitness public
spots , gyms everywhere).

– Raise of consume of meat
substitute products.

– Vegan Fest Catalunya in
terrassa →30000 pax

POLITICAL

ECONOMIC

SOCIAL
– EU ,free market .

– Democratic country with

political and legal

stability →safety for

investment.

– Uncertainty due to

separatist movement.

– Raise of ultranationalist.

– Strict tax policy, high tax

burden.

PESTLE (cont.)
-Growth of
Technology
– APPS are Fast and
efficient
-blockchain,
cryptocurrencies,NFT
,Metaverse
-Food industry is
changing:substitutes
to meat are more &
more developed.
-R&D public spending
is very low in spain
-Fast food industry
Mcdo,B KING…changed
their offer: vegan
burgers.

-Use of bicycles,
scooters & electrical
bikes.
-installation of a
bicycle network on
public roads
throughout bcn.
-global warming
-environmental
awareness
-red meat has a bad
reputation because of
all the diseases
related to its
consumption.
-meat industry is
very contaminating.

-Found Next Tech 4B€
-LEY de STARTUPS
-Glovo, Delievroo in the
collimator of Spanish
labor legislation and
Justice.
-delivery drivers suited
Glovo and won the case.
– subsidised permanent
contracts for lower
unemployment
-Ley 14/2013: support for
entrepreneurs and their
Internationalisation
-Real Decreto 3484/2000
hygiene rules for the
processing, distribution
and trade of prepared
foods and for the
ready meals

TECHNOLOGICAL ENVIRONMENT LEGAL

SWOT ANALYSIS
STRENGTHS

OPPORTUNITY

-Fast delivery time.
-Affordable prices.
-variety of categories
covering all different needs
-Partnerships with other
companies to distribute their
orders
-Efficient service
-Consumed by all ages.

-New online shipping trends.
-Exposure of new generations to
technology.
-Growing market.
-The need for a fast service.
– Encourages environmental
sustainability.
-The Green Revolution

WEAKNESS

THREATS

– Still a new company, not
well established.

– Many competitors, it’s a
hard market to penetrate.(red
sea with geants of delivery)
– Electrical vehicles are
sustainable but raise of
energy price is an issue.

– High competition
– Lack of experience
– Possibility of collapse

during rush hour.
– Laws and regulations.

S W

O T

PRODUCT
OVERVIEW

MERCURY

MARS

It’s name has nothing to
do with the liquid metal

Despite being red, Mars is
a cold place

PRODUCT DEMO

Insert your multimedia content here

You can replace the image on
the screen with your own work.
Just delete this one, add yours
and send it to the back

Perfect for new users to
discover our app,4
deliveries per month
included

Only for professional users
and companies

Monthly invoices

For our loyal users
committed with our

GREENGOMUNITY
Unlimited deliveries.

Curious
4,99€

PRO
19,99€

GREENICIOUS
9,99€

OUR SUBSCRIPTION´S PLANS

TRACTION

140.000
Average user servings per deal

12,000
Registered bussinesses

25
Total app downloads If you want to modify this graph, click on it,

follow the link, change the data and replace it

GROWTH UNTIL 2020

2010 2015 2020

4,498,300,000
Big numbers catch your audience’s attention

Venus has a beautiful
name

CHALLENGE

RESULTS

SOLUTION

CASE STUDY

Despite being red, Mars
is a cold place

Mercury is the closest
planet to the Sun

REVIEWS

VENUS MARS JUPITER
“Venus is the second
planet from the Sun”

“Despite being red,
Mars is a cold place”

“The biggest planet
in the Solar System”

SATURN MERCURY NEPTUNE
“Saturn is the ringed

one”
“It’s the closest
planet to the Sun”

“It’s farthest-known
planet from the Sun”

AWARDS

MERCURY 2020

VENUS 2018

It’s the closest
planet to the Sun

It’s the second planet
from the Sun

MARKET SIZE

10 % 15 %
20 %

25 %

VENUS MARS JUPITER SATURN

TARGET

$50.00
Average spend per customer

GENDER

35 % 65 %

AGE INTERESTS
90 %

50 %

75 %

25 %

75 %

20-35

35-50

COMPETITORS

GLOVO

JUST EAT

UBER EATS

DELIVEROO

COMPETITORS
1) They offer the similar services of food delivery but we are

SPECIALISTS in delivering VEGGIE food delivery solutions.

2) Glovo and Uber eats are the geants of this industry and
were disruptive in their time but they keep facing justice
scandals and employees legal suits,they also do delivery of
other commodities.

3) We will work on having the shortest delivery time, the
easiest mobile app, lowest delivery fees, widest delivery
area

BUSINESS STRATEGY

Q-COMMERCE
SERVICE

DELIVERY FEES AND
COMMISSIONS

SUBSCRIPTIONS

BUSINESS MODEL

VENUS
Venus is the second
planet from the Sun

MARS
Despite being red, Mars

is a cold place

NEPTUNE
It’s farthest-known
planet from the Sun

Mercury is a small
place

Venus is the second
planet from the Sun

TIMING

DAY 1

DAY 2

DAY 3

DAY 4

DAY 5

Despite being red,
Mars is a cold place

Jupiter is the
biggest planet

Saturn is the ringed
one. It’s a gas giant

● We meet up the team reguly

● provide a steady flow of quality online advertising

● Support from the managers

● Enjoy the work

Leadership Motivation
● Create a community through healthy food

●

Flat structure benefits:
Easy flip of roles
Empowering employees
Culture of achievement
Promotion of fairness
Increasing personal
fulfillment
Cross pollination
Departments interaction
Leading with empathy

Steady growth:slow but
safe

communication transparency

Embracing ethnic diversity

Gender diversity and
equity

Non HIERARCHICAL CULTURE

Organizational structure

CREDITS: This presentation template was created by Slidesgo,
including icons by Flaticon, and infographics & images by FreepikTHANKS!

Do you have any questions?
Any of us will be pleased to answer in
GBS cafeteria after the presentation.

RESOURCES
Photos: Pinterest ,Slides : slides .

● shorturl.at/ghwU6

● shorturl.at/efsQ2

● shorturl.at/tyFP4

● shorturl.at/cnsDZ

● shorturl.at/vDOP8

● shorturl.at/ewJQ0

● shorturl.at/oCW14