BUS336 Week 5 Discussion 1 and 2 Must include plagarism check
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Advertising and Public Relations |
- Define product advertising, institutional advertising and public relations.
- There are different types of advertisements. Describe two types of advertisements and find an example of those two you explained and post it in your discussion.
- Use a real-world example to discuss how companies can deal with unfavorable public relations.
Discussion 2
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Integrated Marketing Communications |
In your own words and with the support of an article selected from AU library,
- Define communication.
- Briefly describe the communication process.
- What are the four elements of the promotion mix?
- Explain the factors that are used to determine a promotion mix for a product.
Text
Pride, W.M. & Ferrel, O.C. (2017). Foundations of Marketing (7th.ed) [Electronic version]. Retrieved from https://content.ashford.edu/
