Company Analysis and Strategic Plan

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This is our first assignment for the Company Analysis and Strategic Plan. Suggestion: start working on this analysis ASAP.? Please follow the instructions below and submit your completed file to this assignment link.  As a reminder, this is the MBA Capstone Course with “Capstone” level expectations. Your professor will review and grade your submission, and will provide you with feedback. Please make sure to view this feedback in order to make necessary changes in preparation for your final Company Analysis and Strategic Plan which will be submitted in Module 5.

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*Students are encouraged to visit the following website before completing writing assignments. McMillen Library – Graduate Resource Guide: Citation Management:

*To view the grading rubric for this assignment, click on the name of the assignment and click “View Rubric”


Review the “Introduction to the Company Analysis and Strategic Plan for MBA 7000″ section above.?In this first assignment, you will begin this process, focusing on the Introduction. It is highly suggested that you begin this assignment as soon as possible.

Begin?your research by finding/reading the last four annual reports and all current?information?on the company that you have selected.?

Prepare the following sections for this assignment:

Cover page


Historical background of the company (5-8 pages)

Discuss the mission, vision, and values of the company (1-2 pages)

Prepare an analysis of the industry in which the company operates by discussing the distinguishing features (Market size, Market growth rate, Industry strength, etc.) of the industry (5-10?pages)

Describe recent problems that exist within the company and/or industry necessitating attention

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