Analyze the challenges that organizations face in the effective transition between selling products using the traditional brick and mortar marketing channel and selling products online. Synthesize the strategies that organizations like Zara and Wal-Mart- two companies that are having difficulty developing eCommerce capability can implement to increase the effortless movement of customers between the traditional and online channels.
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What are the benefits and limitations of selling through a store front and online?
With a minimum of 200 words, must cite at least one resource.
Here is the reading:
- Read the following chapters in: Managerial Marketing:
- Chapter 12: Marketing Channels and Distribution Decisions
- Chapter 13: Marketing Challenges in the New Economy
- Chapter 14: Managing Marketing in the Global Economy