Marketing Final

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Choose 15 of the 24, and answer as fully as possible.

You are the new
sales manager and you want to train your team on customer loyalty, why is it
important, how do you achieve it, and list the various benefits of having loyal

What is Customer
Relationship Management – and why is this a major issue in marketing today and
how would you use it (provide examples)

Describe in
detail the 4 buying influences and their characteristics in B2B marketing

What is a brand, why
is it important and how do you keep it strong (give examples)

Why differentiate
– and tell me how you would differentiate your new software product from the
other software products (provide examples)

Summarize three
of the General Attacking Strategies in Marketing Warfare, their attributes and
give examples of each

What are the key
attributes of service quality, give me examples of good service and bad service
and indicate how you would improve bad service – what would be the program

How do companies
price products and give examples of the 6 steps in pricing

What is a
marketing channel, why are they used and give me examples of the various types
of marketing channels

10.  Outline a SWOT analysis for a new cell phone co. and
give detailed examples of each element

11.  Sales credibility – what is it, why is it important
and how do you get it and keep it

12.  For your new product, talk about the 6 modes of
marketing communications (with examples of each)

13.  With your new medical device company, choose 3 forms
of advertising, describing why you chose those and how you will evaluate their
success (metrics)

14.  What are some the major challenges facing marketers,
and what can be done to create success

15.  What are some of the characteristics of growth
strategies/opportunities – and give examples

16.  Describe the 4 key customer markets and give examples
of each

17.  You are teaching a marketing management course at BGSU
and you want to discuss the concept of “holistic marketing”, why is it
important and provide examples of each element for your class

18.  Why is segmentation so important in marketing – give
examples of each type

19.  Talk about the steps of the Market Research Process –
and provide examples of each

20.  Why is important to gather market intelligence – and
give examples of ways to improve the process

21.  You have a new company and you are introducing a new
healthcare product. You need to do an overview of the 4 Ps in marketing – what
are the 4 Ps – and give examples of each P

22.  Describe the impact of the various demographic forces
impacting marketing of a new computer  –
and give examples

23.  How do you know if your marketing program is effective
(provide examples of the methods)

24.  Why do companies decide to turn to the global markets
– give examples.

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