mkt312 week 7 discussion and response

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“Social Media Power Users” Please respond to the following:

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Note: Your initial discussion post and / or reply(ies) can be the traditional keyboarded entry, or you can use a video response (See the Job Aid in the Student Center of the online course).

To earn full credit in an online threaded discussion, students must have one original post and a minimum of two other posts per discussion thread.

  • Most brand managers are now using social listening. How important do you believe it is for brands to listen to social media chatter?
  • Find an example from the last year in which a brand made a business decision based on social media chatter. Do you believe they should have made the decision they did? Why or why not?
  • A small percentage of consumers makes almost all comments all social media. Do you think these comments are representative of most consumers and what they think of a brand? Why or why not? Further, do you use consumer-generated reviews in making purchase decisions? Why or why not?


RESPOND to this post as well:


RE: Week 7 Discussion

I believe brands need to listen to the social media chatter, for instance if a competitor is having difficulties with their product, you could use that as leverage for winning over your target consumers. Listening to the chatter could also give different companies the proper research data that they may need to collect, in order to find a way to make their products more relatable to consumers.

The example that I chose is T-Mobile, by taking the intuitive by reaching out to their customer base in extremely competitive market. By using their social media to make sure their customer knows about all their new products and promotions. Having an unprecedented 91.13% response rate in their third quarter in 2014.

I think they did the right decision by keeping up with their consumers, making them feel as though the company is coming back with something better than ever. It builds up excitement, especially for the loyal brand consumers, which would get special offers for upgrading based on their commitment to the company. Basically showing their appreciation, then whereas the new consumers that they would be targeting. Would also receive a special offer for making the switch from other competitor companies.

I think it would be quite hard to say if the comments are representative of most consumers. For instance, you may have a consumer that would speak very highly of T-Mobile services. Been a faithful consumer in sticking with the company for over several years. Then you may have a different consumer who is trying T-Mobile out for the first time, like they say you can’t teach an old dog new tricks. If that particular consumer just down rights dislikes the service simply because not liking change. That could cause negative reviews, so I would say it’s a little hard to say.

Yes, I personally do look at reviews before purchasing, to see how other consumers like the product and to see if the product actually does as it states in the advertising. I feel as though I look for a review of a consumer that shares some of the same conditions or desires for products to see what he or she has to say about a product before I purchase it.

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