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a.  With all the
problems facing companies that go global, why are so many companies choosing to
expand internationally? What are the advantages of expanding beyond the domestic

b.  What are the
advantages and disadvantages of global promotional strategies?

c.  How do
consumers reduce post-purchase dissonance? How can marketers provide positive
reinforcement to consumers after the purchase in order to reduce their

d.  How can a
marketer of a very light, very powerful laptop computers use its knowledge of
customers’ expectations in designing a marketing strategy?

e.  Why is it
important to study consumer ethics?

f.  What are the
privacy implications of the increasingly widespread monitoring of online
consumers by companies?


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