Social exchange theory and social identity theory posit compelling notions about human behavior. Social exchange theory focuses on reciprocity and exchange of resources. With the establishment of an e
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Social exchange theory and social identity theory posit compelling notions about human behavior. Social exchange theory focuses on reciprocity and exchange of resources. With the establishment of an exchange process, a social quid pro quo or give-and-take emerges. Social identity theory (Tajfel & Turner, 1979) maintains that individuals, once placed in groups either by their own volition or assigned by an outside entity, attempt to differentiate themselves by social categorization.
For this Discussion, consider how you might apply social exchange theory and social identity theory to help managers develop motivation strategies in organizational settings. Select one of the two theories to use for this Discussion.
With these thoughts in mind:
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the theory you selected. Then describe at least two effective motivation strategies based on this theory that a manager might employ. Explain why each strategy might be effective. Support your response with references to the Learning Resources and current literature.
Be sure to support your postings and responses with specific references to the Learning Resources