The Black Girls Code

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Please look at the Black Girls Code website,

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Spend some time carefully looking at all the tabs. Also take a look at this segment from Good Morning America, in which the founder, Kimberly Bryant, is interviewed:

Using only this information, consider the following two questions:

A. Prepare a PowerPoint presentation that Kimberly Bryant can use when new individuals become board members for Black Girls Code.Your PowerPoint should do the following two things: (1) Explain what marketing is in non-technical or non-academic language to a new board member and (2) explain the importance of marketing specifically to Black Girls Code. Your PowerPoint should be no longer that 10 slides. Your PowerPoint should be visually interesting and not cluttered with lots of words. Stay away from definitions.

B. Help Black Girls Code become a stronger organization by applying the Ansoff Matrix also known as the Product-Market Matrix to them. Explain not only the importance of the Product-Market Matrix to Black Girls Code, but also your reasoning for your suggestions in each of the matrix’s four quadrants.You can demonstrate excellence by having more than one suggestion in each quadrant of the matrix.

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