Why our youth is not educated properly with the tools and resources regarding to sex and sex education.

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Go to the following link: https://www.cdc.gov/healthcommunication/pdf/CDCyne… (Links to an external site.)Links to an external site. Carefully read the entire pdf document. Then, following the steps in the pdf, complete the following:

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Problem Description:

1. Write a problem statement.

2. List and map the causes of the health problem.

3. Identify potential audiences.

4. Conduct a SWOT analysis (use appendix A,B, & C to answer these 4 questions).

Market Research:

1. Define your research questions.

2. Develop a market research plan.

3. Conduct and analyze market research. (Some of this will have to be made up; do your own research based upon your audience and research questions).

4. Summarize research results. (use appendix D & E to answer these 4 questions).

Market Strategy:

1. Select your target audience segment(s).

2. Define current and desired behaviors for each audience segment.

3. Prioritize audience/behavior pairs.

4. Describe the benefits you will offer.

5. Write your behavior change goal(s).

6. Select the intervention(s) you will develop for your program (see Interventions section).

7. Write the goal for each intervention.


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